West Midlands Railway has launched a new campaign urging passengers to keep noise levels down on trains, with the help of an unexpected group of experts… librarians.

The train operator released the video to mark National Quiet Day (14 September), highlighting common tech-related behaviours that can disturb fellow passengers and encouraging customers to be considerate when using their devices on board.

In the film, three librarians join a West Midlands Railway train guard to tackle some of the most frequent noise complaints reported by rail users, including taking phone calls on loudspeaker, listening to music at full volume, scrolling through social media videos without headphones and playing video games with the sound on.

West Midlands Railway said the campaign aims to remind customers that volume levels should be kept low while travelling and help create a more relaxing environment for everyone on board.

Jonny Wiseman, customer experience director at West Midlands Railway, said: "One of the fantastic things about travelling by train is you're free to wind down, relax and do something you enjoy, whether that's reading a book, watching a video or listening to music.

"While most of our customers show the correct carriage etiquette, this campaign reinforces the importance of being mindful of fellow passengers and keeping volume to a suitable level.

"We have a senior conductor on board our trains to help deal with antisocial behaviour, but we are asking our customers to take responsibility for their actions.

"Remember, you don't want to make us send in the librarians."

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The campaign comes as tech-related noise continues to be a common source of frustration for passengers using the railway network.